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1.Contenido
El contenido es la Clave.
Debemos conocer el lenguaje de las redes sociales e innovar en la forma de comunicar. El contenido tiene que ser auténtico, valioso y crear valor para los potenciales clientes. Los nuevos productos o servicios deben tener un enfoque actualizado y práctico que genere confianza en los usuarios y que les permita interactuar.

2.Contexto
El mensaje que se transmite al usuario por medio de la red debe tener un sentido. El mensaje que promociona un determinado producto o servicio necesita transmitir un grado de utilidad en la vida de los usuarios. Este objetivo se hace realidad mediante la simplificación del mensaje o trabajando el enfoque práctico en los nuevos productos y/o servicios que se comercializan.

3. Conexión
Los nuevos medios online deben apuntar a una audiencia específica dentro de una esfera de confianza y credibilidad ofrecida por la propia calidad.

4. Comunidad
La creación de una comunidad de interés, para que el usuario  se sienta integrado en la misma. En la medida en que los medios y comunicadores conformen una comunidad online van a generar confianza y lealtad en sus públicos objetivos o target.

Via Alfredo Hernandez Díaz

 


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