Silvia Moscherini desmonta algunos de los mitos y falsedades sobre los social media que circulan online en lavanguardia:

Las redes sociales no son para todas las empresas...
A los usuarios realmente les interesa seguir a las marcas: según estadísticas de Nielsen, el 53% de los usuarios adultos activos de las redes sociales sigue al menos una marca, mientras que sólo el 32% sigue a alguna celebridad. Por otro lado, las empresas orientadas a B2B tampoco tienen excusas, ya que existen redes muy potentes para ese mercado, como por ejemplo LinkedIn.
Cualquier empresa debe tener perfiles en todas las redes sociales...
Hay que generar contenido interesante de forma periódica, leer con atención los comentarios de los usuarios, interactuar con ellos, responder a sus necesidades, pensar constantemente propuestas novedosas e incluso estar al tanto de lo que hace la competencia. Tener cuentas abiertas en las redes sociales sin alguien que se encargue de actualizarlas es igual o peor que no tenerlas.
Cualquiera puede hacer marketing en las redes sociales...
cualquier persona que maneje los perfiles sociales tan sólo intuitivamente, puede cometer errores que dañen la imagen de una empresa sin proponérselo.
Seguidores son consumidores
Miles de seguidores no tienen porqué significar clientes ni personas que creen en la marca. 
La clave para no dejarse llevar por los mitos es remitirse a los hechos. Planear una estrategia de comunicación que incluya las redes sociales y llevarla a cabo siguiendo las reglas y consejos de los expertos basta para ver el provecho que se puede sacar de los social media, y lo que realmente funciona o no en ellos.

Fuente La Vanguardia
 


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