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¿Has definido tus objetivos? ¿Quieres mejorar la relevancia de tu marca? ¿Necesitas más leads de algún nicho de mercado? ¿Quieres incrementar el tráfico para dar a conocer un webinar? Cuando hayas concretado y definido estos objetivos podrás definir las tácticas para conseguirlos.








Algunas tácticas online  las detallamos a continuación:

Inbound Marketing
  • SEO: Search Engine Optimization busca mejorar mejor indexado en los resultados del motor de búsqueda.
  • Blogging: Para generar engagement, clientes potenciales y desarrollar tu marca en el tiempo, a través de la generación de contenido de valor e indicando dónde se encuentra el contenido de interés.
  • Social Media: Redes como Pinterest, Twitter, Facebook, LinkedIn, y otras orientadas a nichos o mercados exteriores, son conductos para potenciales clientes.
  • Forums y comunidades online: Participando en discusiones online es una buena manera de encontrar qué busca y piensan los clientes al mismo tiempo que te posicionas como una valiosa fuentes de información.
  • Ebooks y White Papers: Un White Paper es un documente de 4 hojas que desarrolla una practica de negocio y ayuda a los lectores a entender las opciones y mejores prácticas. Los eBooks son generalmente más largos.
  • Videos: Ayuda a conseguir clientes a los que no tienen tiempo de leer eBooks o White Papers.
Outbound Marketing:
  • Campañas Online
  • Banner y Display: Publicidad que aparece en websites.
  • Eventos Virtuales: Conferencias o Meetings online.
  • Webinars: Presentaciones y workshops entregados para evangelizar potenciales compradores.
  • Newsletter e emails: Permite acercate a tu audiencia target que de otra manera no sería alcanzada.
  • Marketing Automation:
  • Lead Nurturing: Es el proceso de construcción de relaciones con potenciales clientes cualificados independientemente del momento en el proceso de compra en el que se encuentren con el objetivo de conseguir la compra cuando estén preparados.
  • Lead Scoring: Consiste en una metodología de ventas y marketing para establecer el ranking de oportunidades y determinar su grado de madurez para la venta.
Podéis encontrar más información en el website de Marketo.


 


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