Lienzo de Modelo de Negocio
Alexander Osterwalder nos propone interesantes preguntas que debemos formularnos en la generación de nuestro modelo de negocio para cada uno de los nueve módulos que lo componen:
  • Segmentos de Mercado: ¿Para quien creamos valor? ¿Cuales son nuestros clientes más importantes?
  • Propuestas de valor ¿Qué valor proporcionamos a nuestros clientes? ¿Qué problema le resolvemos?¿Qué necesidades satisfacemos? ¿Que productos o servicios satisfacemos a cada segmento?
  • Canales ¿Qué canales prefieren nuestros segmentos de mercado? ¿Como establecemos los contactos con los clientes?
  • Relaciones con los clientes ¿Qué tipo de relaciones esperan los diferentes segmentos de mercado? ¿Qué tipo de relaciones hemos establecido?
  • Ingresos ¿Por qué valor están dispuestos a pagar nuestros clientes? 
  • Recursos Clave ¿Qué recursos clave requieren nuestras propuestas de valor, canales de distribucion, relaciones con clientes y fuentes de ingresos?
  • Actividades clave ¿Qué actividades clave requieren nuestras propuestas de valor?
  • Asociaciones clave ¿Quienes son nuestros socios clave? ¿Quienes son nuestros proveedores clave? ¿Qué recursos clave adquirimos a nuestros socios? ¿Que actividades clave realizan los socios?
  • Estructura de costes ¿Cuales son los costes más importantes inherentes a nuestro negocio?

En el siguiente link os podéis descargar el Lienzo de Generación de Modelos de Negocio.



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